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Because if you don't know what they're doing, you can't create something that's objectively superior. Keyword research indicates how people conduct their search, while topic research reveals how to write about a subject. Now its all in one place. The heat map is presented in colored squares. Id avoid any of the tools using TF-IDF or LSA, regardless of their price, as that modeling technology is far inferior. MarketMuse Competitive Content Analysis Overview, 2023 MarketMuse, Inc. All rights reserved. MarketMuse - Develop content strategies with AI | AppSumo You can do this using Heatmap and SERP X-Ray. Itll be interesting to see how that evolves. If you use an external content editor, paste your content into Market Muse or write directly into the Market Muse content editor. When youre ready here are 3 ways we can help you publish better content, faster: Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. Were trying to model expertise, which requires more than analyzing the top 30 or 40 pages, which seems to be the standard industry approach. They also have an authority score based on backlinks and traffic. Just click on one of the top-ranking pages to get the comparison. Explore an individual website using Heatmap to see an individual competitors content cluster. MarketMuse is the content strategists go-to for competitive content analysis, helping them gain a better understanding of their competition and ways to differentiate their content. Frase is often heralded as the future of content marketing, and for a good reason - it's a tool that allows you to focus on crafting content that is of value to your readers rather than just churning out pieces for the sake of meeting a quota. Plus, some tools are chalk full of other features like keyword research, backlink research, and other AI functions like social media copy AI generation and AI email generations. Content strategy tips delivered to your inbox each week. What the search results look like today and how those pages are structured. This MarketMuse review will introduce you to an artificial intelligence-driven platform capable of helping you produce comprehensive content. With Frase, you can streamline your content marketing process and ensure that every piece you produce is of the highest quality. According to their website, they are a team of SEOs, content strategists, marketers, engineers, and data scientists passionate about improving content across the internet. Ahrefs Rank sorts the strength of all the worlds backlink profiles. MarketMuse research reveals: Topic research and keyword research are distinctly different. So lets look at the most popular choices that come up for people considering their options its over 20 different brands! Growthbar (content writing assistant) based on domain authority and domain age of top-ranking pages. I would say that the support is adequate. Here is our PageOptimizer Pro review read it to find out if POP is really worth the money. With Page Optimizer Pro, you won't have to worry about under-optimizing or over-optimizing your web pages. The pricing for this plan is customized based on your requirements. The MarketMuse price is one of the main factors motivating content writers and website owners to seek an alternative. Competitive content analysis Content cluster analysis and creation Our approach to content optimization And compare them against the competitive environment. Jasper AI Review (Jarvis AI): Is It Still The Best AI Writing Assistant? It also offers some insight into topical authority and link building ideas. MarketMuse is an excellent tool to improve your site's search engine rankings, but it is costly, and there are a few good alternatives. Software in this category is typically considered a jack-of-all-trades. Clearscope is a content optimization tool that uses machine learning to analyze a given topic and provide recommendations on how to improve one's content. 1. MarketMuse No doubt MarketMuse is one of the most comprehensive content optimization tools today. Unfortunately, its only a technical audit not to discount that because huge sites can have significant issues that arent always easy to uncover. Even better, use Heatmap to analyze a specific site to see the extent of its topic cluster and coverage. MarketMuse was used to discover keywords used by competitors in similar content and monitor the number of instances of a key word or phrase in the document they were editing. SEMRush is a platform geared towards online visibility management. MarketMuse offers an entire suite of content optimization solutions and helps you build workflows throughout the content creation process - from ideation, research, writing to optimization, and beyond! If you produce more than five articles a month, and budget is a major issue, Id suggest checking out Frase. However, their mention of NLP and entity salience indicates they likely use Googles NLP API. Suppose you ask me which tool I would prefer. While there might be one focus keyword for which you want to create a report, the unlimited reports feature lets you build individual reports for even the smaller keywords that you want to rank for. Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? Like MarketMuse, Frase uses its own technology to create topic models. Our Page Authority metric is also one-of-a-kind, indicating how well these pages cover, the topics theyre about, and their momentum. 10 Best Ai Tools to Boost Your Business 2023 - branex.ae Don't forget that using many relevant topics will create an article with a depth of content. Youll have all their pages, topics of interest, rankings, personalized metrics, and everything else on the platform at your disposal. Finally, let's recap the alternatives we talked about in this MarketMuse review. Clearscope uses Google Keyword Planner data, so their competition metric isnt organic competition but rather paid search. MarketMuse will do the heavy lifting for your digital marketing efforts by helping you select content ideas and create content that will outrank your competition. Not as affordable as Dashword but still a better option when compared to MarketMuse, SurferSEOs basic plan starts at $59. Having said that - whats impressive is, as soon as you create your account, the tool crawls your website, analyses all your pages, and pulls up a beautiful dashboard that lets you track how well your content is fairing. It will help you generate a content brief by presenting the outlines of 20 top articles on Google. See how it works. Those related topics are discovered by MarketMuse's patented topic modeling AI technology. So when I associate a particular software with content optimization it doesnt mean thats all they do. Personally, considering my experience with SEO platforms, price, and results, my answer is definitely Surfer SEO. ", How to Scale and Outsource 90% of the Work, Allowing Your Empire to, Subscribe to the Niche Pursuits Newsletter delivered with value 3X per week. ContentIQ is one of its products which sounds like it would know something about your content. 77 Sleeper St. One Seaport Square, Boston, MA 02210 Website built by Creative Slice, comprehensive analysis of their competition, If youd like to learn how to create better content faster, visit our. Our patented topic modelling technology helps writers create expert-level content every time. Low-quality and outdated content doesnt help your audience or your rankings. While there are plenty of content optimization tools in the market, weve gone ahead and done the heavy lifting for you - we tested the best ones out there so that you dont have to! MarketMuse determines the quality of any cluster for any site. Many internal links indicate a large cluster of content which should be investigated further. Word Count for how in-depth youll need to get. Intent shows the prominent search intent for the top-ranking pages or the search intent being serviced by a specific page. And its a diverse bunch, too, with various software focusing on different aspects of the content cycle, including: Keep in mind that theres a lot of overlap as well. MarketMuse SERP X-Ray offers insights into the structure of top-performing pages through analysis of page-specific data. And how you can exploit their weaknesses. The Compete tool analyzes the competition and suggests what to write about and ways to do better than the competitors, such as . MarketMuse helps your entire content team create consistently better content, faster: Here are some ways to get started using MarketMuse. Probably your solution is a long-tail keyword. I especially enjoy the simplicity of the Optimize application . A look at the differentiating factors separating MarketMuse Pro from Ryte. Clearscope's competitor intelligence features are designed to help you dive deeper into the effectiveness of your competitor's content and give you actionable data to replicate their success). Getting Started With Researching an Individual Topic. The relevant topics are presented on the left-hand side in order of importance from top to bottom. SERP X-Ray, Heatmap, and head-to-head comparison provide access to page-specific data, SERP-level topics, and site-level clusters, helping you gain a better understanding of your competition and ways in which to differentiate your content. So lets get right to it. MarketMuse vs. All of which makes this process like comparing apples to oranges. By the end of this review, you will be able to decide if MarketMuse is the right tool for you. You can do this using Heatmap and SERP X-Ray. With these tools, you'll be able to save time and energy while still producing high-quality content that will help your blog or business succeed. What you get is the Content Score, Word Count, and number of mentions for each topic in the topic model. Unlike other tools, MarketMuse focuses on topics and clusters, not individual keywords. MarketMuse uses its own patented topic modeling technology to analyze hundreds, sometimes thousands, of pages on a subject to create a model. The colored squares indicate how often a term in the topic model is mentioned. The first step to create differentiated content is analyzing your competitors in the search engine results pages. SERP X-Ray. If your team uses MarketMuse Content Briefs, start with How to Use a Content Brief. MarketMuse provides content strategists with an accurate and comprehensive analysis of their competition. So heres the deal with SurferSEO - they give you detailed reports that are rich in data (a little too much data, to be honest) on image alt tags, word count, and even the total number of sponsored links. View a list of 100 apps like MarketMuse and compare alternatives. Searchmetrics ventures somewhat into topic clusters they have an attractive way of visualizing topics clustered by semantic similarity. Our AI-driven content brief process helps marketers efficiently create briefs that ensure writers produce consistently high-quality output. If somebodys selling a TF-IDF tool as an end-to-end solution, they are selling you a story that isnt true. SERanking: based on link profile in Top 10. Learn how we help vendors Ratings and Reviews (9) Pricing Features Scorecard Product Details Alternatives Most Commonly Compared to MarketMuse vs Yoast Wordpress SEO Plugins Moz Pro SE Ranking seoClarity WordStream Advisor Semrush Ahrefs But, MarketMuse is an excellent platform with an easy UI and pleasant UX. We offer the worlds only cluster analysis solution turning what used to be a 40-hour process into mere seconds. Page With Videos suggests the degree to which top-performing pages use video. It helps by identifying your competitors' weaknesses and strengths and creating content that has high search demand. The heatmap can be applied to either the SERP or a specific competitor website. You should use common sense, examine the related topics carefully and exclude those which, in your opinion, don't belong. Content strategists often conduct competitive gap analysis as a substitute for analyzing content clusters. It helps in improving the organic search ranking of your content and for it to reach more readers. Building around this keyword, a cluster will be the best content strategy and lead to an authoritative status regarding backpacks. Do we need an individual page for that concept? 77 Sleeper St. One Seaport Square, Boston, MA 02210 Website built by Creative Slice. This system can help guide your optimization efforts to ensure you make the most impactful changes. When youre ready here are 3 ways we can help you publish better content, faster: Stephen leads the content strategy blog for MarketMuse, an AI-powered Content Intelligence and Strategy Platform. According to popular stats, 95% of people never look beyond the first page of search results - thats right the stakes are high. If you know another marketer whod enjoy reading this page, share it with them via email, LinkedIn, Twitter, or Facebook. Lets break this down for you. Built for large enterprises, you might find the pricing to be on the higher end with the most basic plan starting at $179. Personalized data leads to better decisions. Surfer is one of the top alternatives for MarketMuse. PageOptimizer Pro will help you make informed content decisions by suggesting: I would not say that POP is for the absolute beginner (there are other options for you in this article). For the sake of this article, lets just stick to the features that matter when it comes to content optimization. Or you can take the opposite approach and use that data to help differentiate your content. Please read on to get to know all about MarketMuse and its alternatives. Built for large enterprises, you might find the pricing to be on the higher end with the most basic plan starting at $179. With a 7-day free trial, it can be hard to take the plunge or . Best MarketMuse Alternatives & Competitors - SourceForge Think that TD-IDF is an advanced concept? Competitive Content Analysis Book a Demo See Pricing Do you know all of your competitor's content strengths and gaps? As a result, their data revolves around things like traffic, keywords, backlinks, ads, and cost-per-click (CPC). Be forewarned, these platforms. It will even help you compose the best title for your article. The ONLY 3 Surfer SEO Alternatives You Need in 2023 MarketMuses patented topic modeling technology is best-in-class, offering a deeper level of analysis for content research. In a rush? The only evidence I could find was a screenshot showing keyword details (search volume, social mentions, and related keywords). MarketMuse was founded in 2013. Your worst content is more damaging than you think. Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content? Youll notice that the head-to-head comparison doesnt show the Content Score and Word Count like it does in Heatmap. Sign in. Uplift your content marketing strategies with Surfer, a cloud-based Search Engine Optimization tool that assists organizations in creating and optimizing better content. POP uses a US-patented ranking factor scoring system to help you understand what factors are most important in content optimization, resulting in more traffic and better rankings. Then I recommend you use RankIQ, with a library of low competition, high-traffic keywords. Remove the guesswork on how to structure your content. Most content strategies are built on generic data and opinions. Have them update as frequently as you want, or not at all, ideal if youre doing a one-off project. No problem though, you can enter the optional URL anytime, and re-run the research to create the comparison. Ahrefs: solely link-based. There are alternative platforms that may better suit the needs of certain individuals and organizations, depending on their goals and budget. To get some inspiration, you can run the Research application using "women's backpacks.". How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. If we repeat the previous process, using womens backpacks as the topic, we find out that we are in the same situation. Now we can run a Compete analysis with this keyword and investigate the heat map.

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